Creative Director, ECD, Writer & Designer

An experienced Global Creative Director, ECD, writer and product designer, working in advertising. I am currently working as a Creative Director at 72andSunny Amsterdam.

With a Masters Degree in Design Products from the Royal College of Art, London, my diverse creative background is often reflected in my approach to work for brands, which tends towards strategic creative solutions for client problems, with an open approach to media. In addition to working in agencies such as 72andSunny, Wieden + Kennedy, Fallon London, The Monkeys in Sydney and Chiat Day Los Angeles.

My broader resume includes experience as a scriptwriter and propmaker for Children's BBC television, freelance Product Design, a travel scholarship to work with MIT robotics and genetic engineering teams and a brief stint as a Tour Guide in North Korea. 

My most recent position as ECD of indie agency Phenomenon has allowed me to develop my skills further: as a creative consultancy built around a non-traditional approach, a lot of my work has been directly with CEOs, using creative as a tool to help reposition companies at a level most creatives don’t usually get involved in.

I'm passionate about travel and have lived and worked in three continents.

I currently live in Amsterdam with my Australian husband, son and daughter.