Case Study: Playstation Killzone — Play The Internet
Case Study: Playstation Killzone — Play The Internet
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Kyla Elliott
Creative Director/GCD/ECD
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Lead Creative (concepting)
A campaign that created one of the first games you could actually play all across the Internet: to promote Killzone we made a shoot-em-up game that could pop up and challenge you anywhere on the web. The Sony Playstation Killzone campaign won 5 international advertising awards and resulted in Killzone becoming the first all-format ‘best-seller’ for Playstation, and their 3rd fastest selling game at the time.